Direct Comparison

A powerful comparison doesn't just highlight difference—it reveals truth.
The goal is to help your audience see with sharper eyes. It's not about judgment. It's about clarity.

💡 Start not with opinion, but with contrast:

• What's the before and what's the after?
• What's the "common way" vs "your way"?
• What's the lie we're sold vs the reality you've lived?
• What do two choices look like side by side—and what do they lead to?
• What's something small that actually changes everything?

💡 Best formats:

• Split screen / Voice-over with side-by-side footage / Text overlays / "This vs That" format
• Use visual or emotional contrast ("A day with X vs a day with Y")
• Or mindset contrast ("What I believed then vs what I know now")