Emerging Trends

The Concept

An emerging trend is a collective feeling—surfacing quietly, before the world gives it a name. The goal isn't to report what's already popular. It's to spot the early patterns that reveal where culture is headed. Do not chase trends, read the room before it fills up.

Start with what feels off or new—not just what's viral

• What keeps showing up across different platforms, even in small doses?
• What language, sound, or vibe is quietly replacing last month's energy?
• What are people subtly rejecting—and what's taking its place?
• What mood or need is this new trend responding to?

Best formats

Narrated montage of trend signals / "You probably haven't noticed this yet, but..." voice-over / Aesthetic timeline

Structure it as: The early signs /Where you're seeing it /What it means /What's next

Effective angles

• "This is the next era of [style / content / culture] and it's starting now."
• "We're shifting from performing to feeling—and here's what that looks like."
• "The algorithm is starting to reward this kind of content. Don't miss it."

Video Examples

Here are some examples of emerging trends content: