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Targeted Audience
This kind of story isn't for everyone—and that's the point.
It's not meant to go viral. It's meant to feel like a secret message sent only to the people who need it most.
It's not about being broad. It's about being undeniably relevant—to the right people.
💡 Start with a direct call-out:
- Who is this really for?
- What version of yourself are you speaking to years ago?
- What do they secretly worry about, wish for, or feel ashamed of?
- What do they need to hear, that no one else is saying?
💡 Best formats:
Talking head + text-on-screen / "To the one who voice-over / Direct eye-contact monologue
Use a message structure: I see you /I know what you're carrying / Here's what I wish someone had told me / You're not alone
💡 Targeting tricks that feel like truth:
- "If you're 25 and still lost, this is for you."
- "To every immigrant kid trying to make their parents proud..."
- "If no one claps for you—this is your applause."
Specificity
Emotional clarity
Call-out
Resonance
Secret message
Mirror moment
Video Examples
Effective Audience Targeting Example
Doctor Mike - Direct to Audience
Doctor Mike - Health Tips
Quick Targeted Message
Golf Tips - Niche Targeting
Quick Tip - Specific Audience
Motivation for Students